The popular »clery« berry tastes very good and achieves correspondingly higher prices on the German market. Since this variety can only be found in Germany, we had to come up with something special: a cultivation project in southern Europe. Together with our exclusive producer in Italy, we will be growing the strawberry variety for the first time from autumn 2019. By relocating the production area, we cannot only serve the increasing demand, but will also be able to offer the variety that is popular with consumers for longer. This is how KÖLLA offers its customers relevant added value.