Significantly lower yields, good quality – and strong pressure to adapt in the trade
The 2025 cherry season in Greece is being strongly shaped by exceptional weather conditions – requiring a high degree of flexibility and coordination from all parties involved. Together with our local producers, we are addressing the situation through clear planning, targeted quality assurance, and continuous market monitoring.
Frost, rain, and delayed ripening: A challenging season trajectory
In the main growing regions of Imathia and Pella, frost periods in March and April brought temperatures as low as -6 °C. These conditions occurred right during the critical blooming phase, particularly in lower-lying areas – with significant consequences: our partners report losses of up to 70% for early and mid-season varieties. Even the later varieties are showing delayed development due to the weather, with yields expected to drop by around 25–35%.
In May, unstable weather with frequent rainfall and mild temperatures further slowed growth. As a result, the start of the season is being pushed back – the first relevant volumes are not expected before calendar week 23.
Active volume management, modern sorting technology, realistic assessments
Despite the overall reduction in volume, we are focusing specifically on securing consistent quality. The fruit is in good condition, although calibers may be slightly smaller this year – something we are closely monitoring. To ensure consistent standards, we are relying on state-of-the-art sorting and grading equipment – used directly at our producers’ facilities and aligned with our loading schedules.
We are already seeing significantly higher demand from neighboring markets, some of which are sourcing directly from growers. Combined with limited availability, this is leading to a noticeably higher price level, which is expected to remain stable throughout the season.
On our side, we are committed to early coordination, adjusted specification management, and close communication with all stakeholders along the supply chain. This allows us to maintain reliable operations even in a challenging year – with a clear focus on quality, timing, and supply security.
Even under these conditions, Greece remains a key origin for premium cherries. Our producers are once again demonstrating their adaptability and professionalism this season – qualities we continue to rely on.
“The 2025 cherry season demands flexibility from all of us – both producers and the trade. Despite the reduced volumes, Greece remains an important origin for high-quality fruit this year. Those who plan early and are willing to work with the given conditions can still succeed in what is undoubtedly a challenging season.”
– Thomas Stilos, KÖLLA Greece Expert
May 2025