KÖLLA GmbH & Co.KG, as one of the leading companies in the fruit and vegetable sector, has appointed Mr. Alberto Hoffmann as Managing Director as of 1.6.2023. With this important personnel decision, the KÖLLA Group strengthens the management team around Florian Walther and Benedikt Wetterau and sends a clear signal in its efforts to achieve further growth and success.

Marc Nikolai, CEO of KÖLLA Global Management GmbH comments: ”
Alberto Hoffmann brings impressive expertise and knowledge in the field of fruit and vegetable marketing. With his passion for the industry and his deep understanding of customer needs, he will play a crucial role in the further development of our corporate goals. The industry is in a state of upheaval. Digitalisation and sustainability, among others, will continue to be big topics of the future and with our young management team we see ourselves very well positioned.”

After spending time abroad and studying in Mannheim and Madrid, Alberto Hoffmann held various positions in the Schwarz Group before joining the KÖLLA Group at the end of 2020. As a young executive, he brings a refreshing dynamism to the company. His innovative approach and commitment to excellent customer service, as well as strong producer ties, reflect the values that are highly valued at KÖLLA.

“I am very much looking forward to this new and very exciting role.
The industry is currently developing rapidly and we are generally in a very challenging
environment and turbulent times,” says Alberto Hoffmann and continues:
“My clear goal is to make my positive contribution within the KÖLLA Group
to successfully and sustainably develop the close partnerships with our producers,
customers and logistics partners. It is our responsibility towards our partners to use
the existing strengths of the broad international KÖLLA network
to help shape the future of the industry in the long term.”

“Benedikt (Wetterau) and I look back on intensive, but also thoroughly successful first years as managing directors of GmbH & Co.KG. We were already able to get to know and appreciate Alberto as a committed and motivated colleague during the last two years as Key Account Manager and are all the more pleased today to welcome Alberto to the management team” concludes Florian Walther.

June 2023